Company offers ridiculously overpriced glass so you can drink Coke like fine wine.
So I’d say it’s a solid win from Riedel’s side.
And there is a cost. The whole thing looks and sounds like it’s laughing either at Coke or at the people who drink it. And that may be all be in good fun, but it isn’t too Real in my book.
What do you think? I’d love to hear!
Danny Kay is marketing and advertising professional as well as a designer and photographer with over 25 years of experience. He's worked with businesses and organizations of all sizes, up to Fortune 500.
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