When Preparation Meets Opportunity

Success. Happiness. 

Everyone wants them. Everyone pursues them. But hardly anyone seems to find them. 

Part of the reason is simple human nature. In general, people don't stay satisfied with the status quo for too long. 

For many there's a constant search for achievement, recognition and financial reward. But that search is usually hamstrung by a constant far more pressing struggle for survival. 

We struggle with jobs, family and relationships all while pursuing dreams and aspirations which those closest to us don't always understand. 

And more then just not understanding, oftentimes they actively try to dissuade us. 

So many of us limp painfully along for years, anxiously waiting for our big break. Tomorrow will be the day when we'll be 'discovered.' When we'll finally be able to use our talents to their fullest for people who'll truly appreciate them, doing the things we love most. We hone and sharpen our skills and talents, scrambling from one low paying gig to the next, so we'll be ready for that great moment of opportunity when our talent is ultimately recognized and celebrated. 

Or as Thomas Edison put it, "Good fortune often happens when opportunity meets with preparation."

And then reality comes and hits you upside the head. There are a stack of unpaid bills and shut off notices, and maybe some nasty collection letters. Your spouse doesn't understand or appreciate your 'compulsion' to constantly buy stuff for your alleged work. I mean you're doing this to make money right? So why does it always have to cost so much?

And so, in the end, many will make the painful choice to let go of their dream and focus on "real life."

So where should we draw the line? Where does chasing one's dreams intersect reality?

Get Real, Man

To quote the Bard, "This above all; to thine own self be true." You have to be true to yourself. Sublimating and repressing your creativity is not a good thing. But quitting your day job to write poetry or compose music or start your own design business might not be the wisest life decision either, especially if others are depending on you for food, clothing and shelter. 

Many times our dreams and passions - the things that give life contour and texture and depth - have to give way to the reality of paying bills and keeping our families fed and clothed. 

How many stories are out there of business people who worked for years to achieve success? They almost universally tell of sleepless nights, poor decisions, lost opportunities and an overall very rocky road to that glorious destination. 

Been There Done That

Down to your last $500? $200? $20?

Or maybe you're just hugely overdrawn on your bank account. And maxed out on your credit cards. But there's a job - an honest to goodness money making project - that you just can't complete unless you have _______ (insert random hardware/software/art/photo gear). I feel your pain. I've lived your frustration. 
I once had my power shut off in the middle of editing a video for an award dinner. I had to ask (beg?) the client to cut a check to the utility company so I could finish the job. How's that for unprofessional!

And to add insult to injury, the client took money off my bill because he said the editing was sloppy. (...because of the last minute rush... brought on by the many hours without electricity...)

I really, really wish I could say that doing 'what I love' is a good enough substitute for having adequate food, clothing and shelter but alas, living the 'dream' of having my own business did not always live up to my expectations. 

A friend of mine told me how he once met one of his buddies from college. They reminisced for a bit and then went on to compare the paths their lives had taken. My friend told about his work in marketing and his struggle to make a living. 

His buddy, a successful businessman, expressed his surprise at this. "It's not that hard to make a good living," he insisted. He went on to tell how well he was doing in buying, selling, and managing real estate. "The trick is to invest your money in the right properties," he said. 

My friend, eager for a tip, longed to know his secrets. But one thing bothered him. "Wait a minute. How did you even get started? Where did you get the money to invest in the first place?"

"That was easy," answered his pal. "My grandmother loaned me $5,000,000!"

It's true that there are a lot of people who spend their entire lives chasing their dreams. They aspire to be successful actors or singers or authors or artists or entrepreneurs or any of a thousand different things. 

And most of them don't have a grandma who will spot them five million bucks to get them started. 

What Is Success?

Many would say that they measure success financially. That can be a tough standard to measure up to. 

If you go by the numbers, only a few percent of people in the USA will ever become "well to do," and far less than one percent will ever be truly affluent. 

And of course the tabloids are replete with people who either inherited or achieved wealth and are miserable anyway. And their entire lives seem to be public expressions of their misery, with one tawdry train wreck after another marking their failed attempts at serious personal relationships. 

For most of us, personal and/or professional achievement is usually a more realistic and attainable goal. It's also very often the road that leads to more substantial feelings of contentment, accomplishment and joy. 

So do you give up your hopes and dreams? For a lot of people that's almost more than they can bear. And it doesn't lead to a happy contented life. 

Think Journey, Not Destination

What I try to do, and what I advise others is this. Do what you have to in order to live. Take care of yourself and your family. A great man once told me that anything you do should be done well. So try and excel at your job, even if you don't like it.  
But don't forget your dream. Nurture it and live it as much as you can. 
If it's something that you can practice and actively work on - singing, dancing, martial arts, painting, music - then do it. 

Write a blog. And when you have enough material, make it into a book. The important thing is to keep your dream alive. It should be vital and relevant and meaningful. Then you'll see the vitality and relevance and meaning start to spread to other areas of your life. 

You won't have to face the thought of abandoning that part of yourself. In fact you'll be supporting it. You'll see the whole timbre and texture of your life grow richer and happier and more vibrant. 
I think this is what people mean when they tell you that doing what you love brings success. 
And you'll also be prepared, supremely prepared, just in case opportunity ever does come knocking.

What do you think? I’d love to hear!

Danny Kay is marketing and advertising professional as well as a writer, designer and photographer with over 25 years of experience. He's worked with businesses and organizations of all sizes, up to Fortune 500.

He can be reached through his website, www.dannykaydesign.com, or at dannykay@mac.com.

PS - This blog is now featured on http://Alltop.com, your source for all the top stories!

PPS - Follow me on TWITTER @dannykaydesign

© 2015 Danny Kay - All Rights Reserved

Shortsighted Thinking

The company I work for has a leak. 

I don't mean in the political sense, but rather of the "call a plumber" variety. In the men's room there are numerous stalls. The largest, designed to allow wheelchair access, also has its own sink. Anyone fortunate enough to make use of it knows it's like having your own private executive washroom. 

Except it has a leak. 

The sink drips and occasionally gushes. The maintenance folks have remedied that by the strategic placement of a large ugly plastic bucket under the sink. Not such a big deal, really, except when it overflows and makes a mess. 

But it finally ranked high enough on Maintenance's "Things to Do" list that they decided to fix it. 

Now the "long-thinking" solution - one in which the only focus is solving the problem in the best and most efficient manner - is to call a real plumber. Which is precisely why two fellows from building maintenance spent an entire day removing the sink and the attached plumbing in an attempt to repair it. 

Needless to say the next day the sink was back in its old place, drip, ugly bucket and all. 

Weeks later it was still not fixed. I've seen companies and organizations waste tens (or even hundreds) of thousands of dollars while "saving” money in this manner. 

I remember doing consulting for a large retailer and standing helplessly by while they spent well into six figures on a bargain basement (for their needs) phone system. "It's half the price of the name brands," I was told. "We'll just have to be a little more 'hands on.' "

Months - and hundreds of thousands of dollars - later they had a name brand system that actually worked the way they needed it to. 

I could go on and on with examples. 

Perhaps nowhere is this shortsighted penny pinching found more than in the world of advertising and marketing. I've seen successful businesses assign random staff members to slap advertising pieces together in Microsoft Publisher rather then pay a professional designer, writer or photographer, even though they were paying thousands to actually run the ads.

I once worked for an e-tailer that sold high-end watches. Upper management told me straight out that they had run tests and collected their own statistical data proving that products with superior photography sold in significantly larger quantities. But when I tried to help map out a long term solution to bring that level of quality to all their products I was told the cost was prohibitive. 

So I challenged them based on their own numbers. “But you said you see increased sales averaging X units with this higher level of presentation. Multiplied out over your whole product line, the actual cost of deploying it versus the potential profit is equal to maybe a rounding error off the total gain.”

It was water off a duck’s back. No effect whatsoever. The cost was too high because they said so, without regard for any potential gain.

In the end they hired a more expensive consultant who told them almost verbatim what I had already said. 

It seems that no matter how much data is assembled showing the real value of strategically planned and executed advertising and marketing some bosses still can’t get past the short term cost often to their own lasting detriment.

Don't Be That Guy/Gal

Shortsighted thinking is, well, shortsighted. It hardly ever benefits you even in the here and now, and definitely not later on. So do yourself and your company a favor and take the long view. Think about what will give the most long term value/profit/customer retention - and no they are not always mutually exclusive.

One final story. A friend of mine worked many years ago in a large electronics retail store with “price matching” policy. One time a customer came in with an ad for particular item and insisted they match it. My friend noticed that the competitor’s ad was actually for an older model of the item than his store carried. The customer was insistent. So he went to the store manager and asked what to do. To his surprise, rather then tell him to apologetically get rid of the customer, he said to give him the newer item at the cheaper price! When my friend pointed out that they were losing money on the sale, the manager replied, “No we’re not. This is the cheapest advertising I’ve ever done. Now he’ll go and tell all his friends to shop here!”

You can argue the merits of that particular decision, but you get the idea (I hope).

Good luck and happy selling. 

Danny Kay is a marketing and advertising professional as well as a designer, photographer and writer with over 25 years of experience. He’s worked with businesses and organizations of all sizes, up to Fortune 500.

He can be reached through his website, www.dannykaydesign.com, or at dannykay@mac.com.

Finding Your Message - Finding Your Messenger

Snack Food. Software. Consumer Electronics.

Whatever you’re selling, you want people to be buying. But what sets your product apart? Why should anyone choose your widget over all the others?

This problem has perplexed us since advertising began. The answers have been varied and, sometimes, humorous:

“I’m not a doctor, but I play one on TV. That’s why you should try brand X.”

“They Laughed When I Sat at the Piano, But When I Started to Play!”

“Plop plop fizz fizz, oh what a relief it is.”

“Things go better with Coke!”

“Please don’t squeeze the Charmin.”’

These messages all have a couple of things in common. First, their selling messages have pretty much nothing to do with the actual products. And second, these messages were all fabulously successful.

But why? Exactly which things go better with Coke? Why listen to someone who’s not a doctor? How does someone’s being insecure and unpopular make for a good ad for piano lessons? And why not squeeze the Charmin?

Research has shown that people don’t necessarily need a very good reason to act in a particular way.  Remember the classic show “Get Smart?”

Remember Max telling the Chief one of his “brilliant” ideas only to have it ignored? And then Agent 99 would speak up with the identical idea, and the Chief would eagerly agree that it was a great idea?

Same message, different presentation. Different messenger.

What about your message? “Best Value.” “Make Your Desktop More Efficient.” “The Eyes Have It.”

It sounds clever and witty, and yet you can’t seem to generate the interest and excitement you think it deserves. Maybe you need a different messenger as well. Try taking your message and reframing it into something catchy (maybe kitchy?) that taps into people’s feelings as much as their thoughts.

Happy selling.

Danny Kay is a marketing and advertising professional as well as a designer, photographer and writer with over 25 years of experience. He’s worked with businesses and organizations of all sizes, up to Fortune 500.

He can be reached through his website, www.dannykaydesign.com, or at dannykay@mac.com.

Marketing 101 - Sometimes You Just Need to 'Splain it to 'Em

You never know where you’ll learn an important marketing lesson, or see it in action.

I recently had the privilege of attending an official function at a military base in the Washington D.C. area. 

It was an event honoring my brother-in-law, a retiring army colonel, and he was presented with numerous certificates and awards. The gentleman running the event was himself a retired major-general. At one point the general spoke about the army's sense of community and its commitment to its people. He went into detail about the trouble and expense that are undertaken to produce the many specialized medals, and how important it is to reward outstanding conduct and achievement and give soldiers a feeling of community and of being appreciated. 

A great amount of effort and expense goes into producing medals like these.

He related a story of how there was once a push from some in congress to do away with these medals. "It's a waste of taxpayers’ money. It's fraud and pork and fat and we can't afford it!" The congressional bean counters called in the Joint Chiefs and grilled them mercilessly over this egregious waste of money.  

Congress always likes to keep its eyes on the "big picture..."

The Joint Chiefs came back with defeat in their eyes. "We tried, what else can we do?" They were sure that funding for these specially made medals was going to be cut. 

A lower ranking officer, a staff sergeant, asked if he could a try speaking before the congressional subcommittee.

With nothing to lose, the top brass agreed.  

So the staff sergeant gathered several enlisted men - highly decorated enlisted men - each with a case full of these "wasteful" medals, and had them join him in testifying before the congressmen. 

This time the reaction was very different. 

When the first soldier took the stand, one of the congressmen, his curiosity piqued, asked, "Son, where did you get all those medals?"

With boyish enthusiasm, the soldier jumped up and brought his showcase of medals up to where the committee was sitting. 

"Well, sir, I got this one from my platoon leader for being Best_____. That one was given to me by my company commander for Excellence in _____. This one is from my division commander for Service in _____ ."

The recitation continued in front of a rapt audience. One achievement after another. For all around excellence. For superior marksmanship. For valor. 

Each of the young enlisted made similar presentations. 

After thanking them for their service to the nation, the subcommittee dismissed them. A short time later, one of the top military brass received a call. 

After making some apologetic remark about it being an election year, the committee member said, "We get it, General. You've made your point. The funding for the medals won't be touched."

There are times when it’s not enough to talk about something with numbers and figures and statistics. Sometimes you just have to explain it to them. 

Having top brass trot out slick PowerPoint slides showing the effect on morale didn't help sell their message to congress.

Hearing generals and admirals talk about the importance of positive reinforcement and team spirit didn't help. 

But seeing dedicated young soldiers - people prepared to lay down their lives for this country - and how their eyes lit up when they talked of how they received those medals, and how it motivated and inspired them to accomplish even more - the sheer impact of their sincerity and enthusiasm finally brought the message home.

And that’s a lesson which is relevant no matter what the message, and no matter what you’re trying to sell.

What do you think? I’d love to hear!

Danny Kay is marketing and advertising professional as well as a designer and photographer with over 25 years of experience. He's worked with businesses and organizations of all sizes, up to Fortune 500.

He can be reached through his website, www.dannykaydesign.com, or at dannykay@mac.com.

PS - This blog is now featured on http://Alltop.com, your source for all the top stories!

PPS - Follow me on TWITTER @dannykaydesign

© 2014 Danny Kay - All Rights Reserved

Anatomy of a Flop

How to Make a Good Product Fail

The Canon EOS-M (white version)

Today’s topic is the Canon EOS M, Canon's first entry into the growing Mirrorless Interchangeable Lens Camera (ILC) market. 

Released back in 2012, the EOS M uses an APS-C sensor (larger than competing Micro Four Thirds cameras) and provides a comfortable 18 megapixels of information. 

Canon's Big Fail

When the EOS M was released, it had one horrible, glaring horrendous defect. One which, at the very least, should have caused Canon to delay its launch until it was fixed. The autofocus was s-l-o-w. We're talking glacial, snail-like slow when compared to competing cameras. 

But Canon, late to the Mirrorless party was in a hurry to bring the EOS M to market so they chose to release it as it was. 

Bad move. Building on the poor AF, reviewers gleefully dissected the newcomer and found more and more reasons that it came up short of the competition. If had no electronic viewfinder nor any means of adding one. The control interface was new and unfamiliar. Critics complained about the complexity of accessing certain functions. They complained about the lack of a tilting LCD screen, and the relatively short battery life.

A few cautiously optimistic reviewers pointed out some of its stand-out features: Great image quality and strong low light performance. Some even lauded what they called the “excellent UI” with a big, bright responsive touchscreen interface, and the compatibility with all Canon EF and EF-S lenses (with an optional adapter), great video quality and continuous active focus. 

But sales were anemic and never recovered. 

A firmware patch that belatedly triaged the AF problem was released months later, but it was far too little far too late. 

The EOS M had become the Edsel of Mirrorless cameras. 

The Sequel

Canon released a modest upgrade, the EOS M2, but understandably leery, it was sold only in Japan. 

Speculation is that they're waiting to announce something in the US/European markets until they can get it "right."

My .2¢

Honestly, Canon did a lot right with the EOS M. They spent a respectable amount on marketing and created some really gorgeous sample videos shot with the EOS M by a professional video team, showing off its compatibility with the wider family of Canon lenses. (Although why you'd want to use five or ten grand worth of glass on a camera like this escapes me.)

They included some really nice features in a solidly built camera. There have actually been side by side comparisons between the EOS M and the top of the line 5d Mark iii. And the M made a surprisingly good showing, especially in good lighting. Is it the best? Not compared to the latest and greatest. But it's certainly not the worst. And with the firmware-improved AF, it doesn't deserve the trashing it's gotten. 

When I saw how cheap they were, I got myself an EOS M, and was pleasantly surprised by what I saw.

I had no problem shooting fast moving objects, or shooting from a moving car. (No, I wasn't driving!)
AutoFocus, while not on par with my big DSLR, was more than adequate.

Here's a shot of my 5-year old on a carousel in poor lighting.
The auto-setting did a fine job, and it could easily be enhanced in Photoshop.

The touchscreen is gorgeous, and it uses iPhone-like swiping and pinching gestures to scroll through and enlarge photos. Yeah it's different. But with a little patience and fortitude you can learn it. And you know what? It works pretty well.

I also discovered that switching the camera to Continuous Shooting instead of Single Shot makes picture taking much quicker and more responsive, although you do get an occasional extra frame or two in that you didn't intend.

All in all, it's not nearly as bad as it sounded based on the reviews that I've read.

Where Canon Went Wrong

Major Error #1: They released a product with a bad defect (poor auto focus)

Major Errors #2-6: They pretty much followed the Five Steps of Grieving. 

1) Denial - "Hey. There's nothing wrong with our camera. It's worth every penny of the Suggested Retail Price. If you don't like the AF, use Manual Focus (if you can find it).”

2) Anger - "Who the flip are YOU to tell US what's wrong with our products?"

3) Bargaining - "C'mon, we'll fix the AF and slash the price (repeatedly). Will you buy it now? Please?"

4) Despair - "We've failed. We're horrible. We know nothing. We can't risk releasing any Mirrorless products in the U.S. or Europe ever again."

5) Acceptance - "We must learn from our troubled, dysfunctional past and move on. We can be better than this. We can produce great products. We are good people. We deserve to be loved."

Epilogue

The “best” Mirrorless camera available now is arguably the Sony A6000. For the body alone you’ll pay about $640 on eBay. Then you’ll need lenses and accessories, unless you have them from earlier models. Sony E-Mount lenses range in price from $250 to over $1000, and the recommended Sony flash is about $150. So a complete A6000 package could easily set you back $1500-$2000.

You can still find the EOS M for sale (and I do mean SALE) on eBay and through retailers like B&H Photo. The price for just the body has dropped to about $250, which is an incredible bargain. You can add lenses and accessories on-the-cheap as well, if you don’t mind buying used. KEH.com has used lenses and flashes at substantial discounts. For under $500 you can have a great little Mirrorless ILC to add to your toolbox. And in my book that’s no flop - at least for us cash-strapped photo-enthusiasts.

What do you think? I’d love to hear!

Danny Kay is marketing and advertising professional as well as a designer and photographer with over 25 years of experience. He's worked with businesses and organizations of all sizes, up to Fortune 500.

He can be reached through his website, www.dannykaydesign.com, or at dannykay@mac.com.

PS - This blog is now featured on http://Alltop.com, your source for all the top stories!

PPS - Follow me on TWITTER @dannykaydesign

© 2014 Danny Kay - All Rights Reserved

It's Madness - Madness I Tell You!

Amazon Patents the Photograph 

by

You may have missed it, but a bizarre, almost otherworldly article appeared in the news last week. 

Amazon patented the photograph. 

More accurately, they were granted a patent on the specific method they use to shoot objects on a white background for their website. In fact they go into painstaking detail to describe that method in the patent. They include particulars such as positions of lights, background and subject, settings for lights and camera, and even the specific order in which the photographer should do his stuff. 

So what's the problem?

The problem is people have been taking photos in exactly this way since, like, forever. 

Their are literally millions of similar images representing prior art on the web and in print. In my other identity as a commercial photographer I have personally created innumerable product shots using similar methods. Oh no! Does that mean I'm retroactively in violation of Amazon's patent?

On the other hand, the methodology they lay down is so comically precise that it's doubtful if they themselves actually follow it to the letter. So how could they ever prove infringement?

All some evil patent thief would have to do is use a different lens or camera setting, and there would technically be no violation. 

And BTW, you better believe that this is a HUGE BLARING WAKE-UP CALL that our patent system is royally messed up

But really, what was Amazon thinking?

And what was Amazon looking to gain with this, anyway? The right to say their photography methods are patented? Did they think everyone would just stop creating images on white backgrounds once the news got around?

"Uh, boss, it looks like we have to switch the website and the catalog to a Reflex Blue background. Amazon patented white."

"What?! Those dirty @&$?!  Let's call legal and do a patent search on the whole freakin' Pantone library! We won't get caught off guard like that again!"

In the mean time, if you're looking to break into the photography biz, there's a great new "how-to" guide for budding product photographers, also known as US Patent No. 8676045 It's a little wordy in places, but it'll get you started. 

Just make sure Amazon's lawyers don't find you. And whatever you do, don't try to patent that method. It's been done. 

What do you think? I’d love to hear!

Danny Kay is marketing and advertising professional as well as a designer and photographer with over 25 years of experience. He's worked with businesses and organizations of all sizes, up to Fortune 500.

He can be reached through his website, www.dannykaydesign.com, or at dannykay@mac.com.

PS - This blog is now featured on http://Alltop.com, your source for all the top stories!

PPS - Follow me on TWITTER @dannykaydesign

© 2014 Danny Kay - All Rights Reserved

Stupid Is As Stupid Does

or

Don’t Let This Happen to You

I got an official looking notice in the mail the other day. The outside envelope was colored “parking ticket orange” and there was a bunch of semi-official lingo printed there along with a return address of “The Offices of Records of Declaration/Disbursements Division.”

Junk mail? You betcha. It was a direct mail piece trying to get me to shop for a new car. It promised me an auto loan of up to $39,000.

But that’s not what surprised me. Believe it or not, there was something in the accompanying letter that surprised and shocked me enough to want to write about it.

The letter was personalized - extremely personalized. They knew that I had purchased a car pretty recently, what my payments are, and even at what rate. But that still didn’t shock me.

What got me was when they wrote that they knew I was paying an estimated rate of 1.89% rate, but they were offering me the opportunity to lower my payments by reducing my interest rate to as low as 3.99% APR.

So they’ll save me money by raising my rate! In other words, they didn’t even bother qualifying their leads! They spent money designing a piece and obtaining a list with significant personal data, and didn’t bother checking that data to see who would be a likely prospect!

Stupid Is As Stupid Does

How much time would it have taken them to check? The time necessary to do a lookup and sort in Excel? They might have saved hundreds or thousands of dollars, depending on how many pieces were mailed out.

Obviously it wasn’t that important to them to fine tune their marketing or they would have done it. But it might have increased their response rate if they’d bothered to expend a little thought and effort on their mailing list.

Very often it’s the little things that make all the difference in how something is perceived. I heard that if you’re trying to sell your home, the color you paint the front door can make a huge difference in the success of finding a buyer. We’re talking double digit percentages - just from painting a door. (It's even better than having bread baking in the oven!)

If you have a business, then you know the importance of small gestures in building relationships with customers. A smiled greeting, helpful, responsive and knowledgeable staff, a clean and pleasant environment - these all build loyalty and good will. 

But going the extra little bit to make a customer feel special - well that's a whole different ball game. 

Achy, Stinky Feet - or - DO Sweat the Small Stuff

There's a certain type of gel insert I use in my shoes, sold at Bestsoleinc.com. 

There are two experiences I've had with them that illustrate "Sweating the Small Stuff."

Story #1:

I first met them years ago at a trade show at New York's Javitz Center. 

They had a booth showing their products. As I walked by, one of the extremely pleasant staff stopped me and asked if I ever had problems with my feet or back (which I did).

She then proceeded to ask me to take off my shoes and hand 'em over. I was a little surprised. I mean, I don't have especially stinky feet, but I had been walking around Manhattan and the Javitz Center for hours and said as much. She just smiled and said it was no problem. She then removed my old inner soles (yuck) and popped in a pair of their incredible inserts and told me to try them out. 

They felt amazing and I bought them on the spot. (And no, I haven’t received samples or renumeration for mentioning their product.)

Story #2. 

I recently ordered a new pair online. They have a running promotion for repeat customers - if you enter a promo code you get $10 off. But I didn't have my code and I needed the inserts so I placed the order without it. 

One of their great reps contacted me and said they had overcharged me. As an existing customer I was entitled to my discount! Since the order was placed through an automated system, I had to contact them for refund. So I did! You can bet they'll get more business from me in the future. 

Take away lessons:

1) Do you believe in your product or business enough to handle the smelly shoes of thousands of convention goers?

2) If someone overpaid you, would you return the difference as a matter of customer service?

Little things - those small touches of professionalism, sparkle and polish - will set you apart from the pack. 

But only if you remember to do them. 

What do you think? I’d love to hear!

Danny Kay is marketing and advertising professional as well as a designer and photographer with over 25 years of experience. He's worked with businesses and organizations of all sizes, up to Fortune 500.

He can be reached through his website, www.dannykaydesign.com, or at dannykay@mac.com.

PS - This blog is now featured on http://Alltop.com, your source for all the top stories!

PPS - Follow me on TWITTER @dannykaydesign

© 2014 Danny Kay - All Rights Reserved